Coca-Cola Loses Dollar 4 Billion Because of Cristiano Ronaldo
Coca-Cola loses billions of dollars after Cristiano Ronaldo moves the cola bottle away. Watch our latest video for more info.
Cristiano Ronaldo, one of the most famous and top footballers of the world. He is a fitness fanatic as even at the age of 36 he is super fit. Ronaldo is very popular on Instagram as he has nearly 300 million followers. On 16th June, he attended a press conference in Budapest before Portugal went up against Hungary at Euro 2020. Coca-Cola is one of the official sponsors of Euro 2020 because of which the bottles were placed for marketing on the table for the press conference where sports players sit.
Within seconds of sitting down, the footballer puts the Coca-Cola bottles away and holds a bottle of water up saying, "Agua" (water) in Portuguese in a gesture appeared to encourage people to drink water instead of aerated drinks. Coca-Cola's share price dropped from $56.10 to $55.22 by the end of the press
Conference. Because of the fall in share prices, coca-cola suffered a loss of $4 billion!
The video of the whole episode was shared widely on social media. Netizens praised Ronalda for encouraging healthy habits but an old Coca-Cola advert has emerged showing him whole-heartedly endorsing the brand during his early days in world football. People on the internet started saying he is a hypocrite. The Euro 2020 variety of sponsors, including Beer company Heineken. After Cristiano Ronald, French footballer Paul Pogba removed the bottle of Heineken from his table at a press conference. The beer was an alcohol free version but Pogba removed the bottle because it clashed with his beliefs of not drinking alcohol as he is a Muslim.
