Burger King launches Preservative Free Burger
Burger King Switzerland & USA have removed all the preservatives, artificial colouring from its Whoppers.
Burger King in Switzerland has removed all preservatives, artificial colouring and fragrance from its Whoppers. Advertising agency Buzzman decided to time customers while they eat the Whopper.They timed it to the last nano-second to show that it takes less than 10 minutes to finish the whopper. They also showed that no need to add preservatives for a meal that takes such a short time. They advertised it with one liner “Real food always tastes better.”Earlier in February Burger King in the USA had also announced that the company is removing preservatives from its Whoppers. To prove it Burger King showed an ad campaign that showed how their Whopper looks more than 30 days after being cooked. It looked moldy and disgusting. In “The Moldy Whopper” advertisement, Burger King displayed the decay of the burger over 34 days in a time lapse. By the end, the sandwich was a shade of green-blue.
Fernando Machado, chief marketing officer of Restaurant Brands International Global, which owns Burger King, said in a press release, “We believe that real food tastes better. That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world. The statement said that the moldy burger ad reveals the beauty of no artificial preservatives and that Whoppers will be preservative-free by the end of the year. This more natural version of the burger is already available in 400 locations throughout the U.S.
