Government Launches “Jal Shakti Abhiyan”

The “Jal Shaktai Abhiyan” is a new water conservation campaign launched by the government. Amir Khan was roped in the be it’s brand ambassador as well.

The Jal Shaktai Abhiyan is a new water conservation campaign launched by the government. This programme is fight the increasing water problem in the country. 

The campaign is focused on five major aspects such as Water conservation,  Rainwater Harvesting, Renovation water bodies, Reuse of water watershed development and Intensive afforestation

Actor Amir Khan was recently selected as the programme’s ambassador. Amir Khan is part of an NGO called the Paani Foundation which works with the Maharashtra government to deal with water crisis. For years he has been working to save water. In an interview he said that we should treat water like money. We think twice before spending money and think of different ways to save and invest money. Everyone always wants to make sure that their money keeps increasing. The same principle should be applied when using water. He said that it is important to preserve water and we all have to use the resources carefully. Not just for today, but for tomorrow as well and also for our kids. 

 

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