Panipuris, Golgappas, Puchkas—no matter what you call them, these crispy, tangy, and spicy treats are more than just a snack. They are a beloved part of Indian culture, enjoyed by people of all ages. From street stalls to weddings and even 5-star hotels, panipuris are everywhere. But today, we’re talking about panipuris because of a Nagpur vendor’s bold and viral marketing move.  

Vijay Mewalal Gupta, a third-generation panipuri seller in Nagpur, has come up with a unique offer: a lifetime supply of panipuris for a one-time payment of Rs.99,000. Yes, you read that right! Customers who pay this amount can visit his stall as often as they want and enjoy unlimited panipuris for free.  

This unusual offer was first shared online by Marketing Growmatics, a technology and media company, on 4th February 2025. Since then, it has gone viral on social media. The post has received over 47,000 likes, 18,700 shares, and more than 700 comments. People are buzzing with reactions—some find it hilarious, some are curious, and others are skeptical.  

Here’s what some social media users had to say:  

- “Is this offer valid for my lifetime or the shopkeeper’s?”  

- “Imagine if 1,000 people sign up. That’s Rs.10 crore! Will he still sell panipuris after that? Maybe he’ll hire a team and expand his business. ????”  

- “What if he shuts down the stall or runs away with the money?”  

- “What happens if he passes away?”  

While people are busy joking and debating whether this offer is practical, one thing is clear: it’s a genius marketing strategy. Vijay’s stall has become the talk of the town, and his bold move has brought him massive attention.  

This viral offer also shows the power of social media in helping small businesses grow. Even if the idea seems crazy, it has successfully captured everyone’s interest.  

So, what do you think? Would you pay Rs.99,000 for a lifetime supply of panipuris? Let us know in the comments!  

Tags

• panipuri
• golgappa
• nagpur

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